Directtv is a sophisticated solution for Dynamic In-Store Advertising, Store Ambience, Image and Branding, Video on Demand and Digital Signage. The Direct TV solution provides broadcast quality program content that is automatically scheduled and managed along with crystal-clear audio using smart seamless interface technologies for data and content transfer including Internet, RFID, scanners etc. Companies use Directtv to distribute marketing, promotional, advertising or other information to digital displays, called screens, such as Plasma, LCD and LCD projectors.
Many believe solutions such as directtv are well on the way to becoming a disruptive technology as they attract focus, resources and income away from traditional advertising and marketing activities towards the new targeted and highly relevant in-store communication options.