Sponsorship
ESA has devised a sponsorship model which will:
- deliver maximum value for money to our sponsors;
- support activities in various states;
- catalyse collaborative projects; and
- put ESA on a path to independence from external support.
The information you need to know is provided in the sections below. To read all the relevant information on one page click Printer-friendly version.
Sponsor Benefits
Why Sponsor ESA?
ESA sponsorship is a cost-effective means to develop business opportunities, get access to collaborative projects and market your company to new customers and potential collaborators.
- ESA projects will build your expertise, build linkages to your industry, build linkages to R&D organisations, broaden your customer base and open new markets.
- ESA short courses will train your staff.
- ESA events will build connections to customers.
- ESA sponsorship will give you valuable insights into cutting-edge technologies emerging from R&D institutions.
Events
Six events are planned per year…
- Gold and Silver sponsors will have the opportunity to showcase their technologies at a table or booth at each ESA event.
- Sponsors will have discounted access to events.
- ESA events will be targeted at the ESA community and their customers.
- Events are planned to have topical speakers and provide time for networking with customers.
Benefits[1]
Gold Sponsors — $10,000 p.a.
- Eligible for automatic position on ESA Steering Committee.[2]
- Preferential access to ESA projects.
- Priority access to free table or booth at ESA events.
- Prominent logo on cover of the Industry and Research Capability Directory
- Eligible to sponsor Capability Directory and Technology Roadmap
- Prominent logo at ESA events (six planned per annum)
- Prominent logo on newsletter
- Premier logo on web site with click-through to their web site.
- Includes all benefits of Silver and Bronze sponsors and of Members (below).
Silver Sponsor — $5,000 p.a.
- Eligible for election to the ESA Steering Committee.
- Eligible to sponsor ESA events.[3]
- Access to table or booth at ESA events.
- Logo at ESA events.
- Prominent logo on web site with click-through to their web site.
- Includes all benefits of Bronze sponsors and Members (below).
Bronze Sponsor — $1,500 p.a.
- Eligible for election to the ESA Steering Committee
- Eligible for participation in ESA collaborative projects.
- Two free enrolments per annum at ESA training courses.
- Logo on web site.
- Includes all benefits of Members below.
Members — no cost.
- On ESA mailing list for events and newsletters.
- Eligible for entry in Industry and Research Capability Directory.
- Eligible for election to the ESA Steering Committee as an Advisor.
For further details on sponsorship contact:
Neil Temperley Neil.Temperley 
nicta.com.au
Cluster Manager
Ph: 02 9376 2163
Mb: 0409 813 008
[1] Some conditions apply. The Steering Committee may change these benefits from time to time.
[2] Some conditions apply for committee members. Committee members contribute cash plus in-kind resources, to a total value of double the amount shown. Smaller firms are eligible to contribute the same total but with a smaller cash component. Click here to learn more.
[3] To sponsor an event means to provide cash and/or in-kind resources to cover event costs. Examples of in-kind resources include promotion, facilities and refreshments.
Sponsor Benefits [Table]
| Sponsors | Members | |||
| Gold | Silver | Bronze | ||
| Optional position on Steering Committee | X | |||
| Preferential access to projects | X | |||
| Logo on Industry and Research Capability Directory | X | |||
| Table or booth at ESA events | Free | Discounted | ||
| Job advertisements on ESA web site | Free | Discounted | ||
| Logo at ESA events | Premium | Prominent | X | |
| Logo on Quarterly Newsletter | Premium Position | Prominent | X | |
| Logo on ESA website with click-through | Premium Position | Prominent | X | |
| Two free enrolements per annum to ESA training courses | X | X | X | |
| Invitation to ESA end-of-year dinner | X | X | X | |
| Acknowledgement as Gold/Silver/Bronze sponsor in all communications | X | X | X | |
| Free entry in Industry and Research Capability Directory | X | X | X | X |
| Eligible for participation in ESA collaborative projects | X | X | X | X |
| On ESA mailing list for events and newsletters | X | X | X | X |
Sponsorship Questions
Must I become a sponsor?
Yes, if you want to participate in collaborative projects, participate on the Steering Committee and receive the other sponsorship benefits.
Who can be a sponsor or member?
Membership and Sponsorship is open to companies with an Australia presence and a stake in the Embedded Systems Industry in Australia.
How are sponsorship funds spent?
- 80% of your cash contribution will be spent on events in your state, e.g.
- Industry Networking Events
- Research – Industry Forums
- Project Workshops
- Outreach activities
- 20% spent on core ESA activities that benefit all members in all states.
- National ESA Industry and Research Capability Directory
- ESA Website
- Quarterly ESA Newsletters
- Outreach activities
What is NICTA's relationship to ESA?
While ESA is a trading name of NICTA this arrangement is for convenience until ESA establishes itself as an independant legal entity. NICTA is a stong supporter of ESA, ESA operates separately — under the direction of its Steering Committee.
Who manages and audits ESA's funds?
At present, Embedded Systems Australia is a trading name of NICTA. NICTA maintains a separate cost centre to manage ESA funds on behalf of the Steering Committee. NICTA will provide financial reports outlining money spent in each state.
How is ESA funded to date?
ESA has been funded largely by NICTA both in cash and in-kind: ESA's chair was Chris Nicol (NICTA's CTO of Embedded Systems); and the cluster manager was Neil Temperley (NICTA Commercialisation Team). In-kind has also be generously provided by the founding Steering Committee members. Microsoft and NICTA jointly funded the Embedded Systems Australia Industry & Research Capability Directory.
In 2009 NICTA will be a Gold Sponsor ($10,000 cash) and suppliment this with $100,000 of in-kind from Chris Nicol and Neil Temperley.
How are collaborative projects funded?
Collaborative projects are funded by
- cash and in-kind contributions of the project teams; and
- cash from relevent grant schemes.
Some sponsorship money may go toward Project Workshops particularly early in the life of a project.
Steering Committee Sponsors
ESA sponsorship is structured to make Gold Sponsorship and Steering Committee membership accessible to SMEs as well as large firms. The following section explains how this works.
Members not on the Steering Committee
Sponsorship amounts for Members are given in Table 1 following.
|
Member
Category |
Annual
Cash |
Steering Committee Eligibility
|
|---|---|---|
|
Gold Sponsor
|
$10,000[1]
|
Eligible for automatic appointment to Steering Committee.
|
|
Silver Sponsor
|
$5,000
|
Eligible for election to the Steering Committee.
|
|
Bronze Sponsor
|
$1,500
|
Eligible for election to the Steering Committee.
|
|
General Members and Other[2]
|
$0
|
Eligible for election to the Steering Committee as an advisor with no voting rights.
|
[1] A Gold Sponsor who chooses to be on the Steering Committee may be able to contribute less cash in accordance with section "Members on the Steering Committee" below.
[2] ‘Other’ refers to non-members who may be elected to the Steering Committee as advisors, e.g. representatives of government or industry associations.
Members on the Steering Committee
General Members and Sponsors who are on the Steering Committee are also expected to provide both cash and in-kind support to ESA to the amounts given in Table 2 following. [Note that Silver and Bronze sponsors must first be elected onto the Steering Committee.]
|
Member
Category |
Annual
Cash |
Annual
In-Kind |
Total Cash and In-kind Contribution
|
|---|---|---|---|
|
Gold Sponsor |
Scaled[3]
|
Scaled
|
$20,000
|
|
Silver Sponsor |
$5,000
|
$5,000
|
$10,000
|
|
Bronze Sponsor |
$1,500
|
$1,500
|
$3,000
|
|
General Members |
$0
|
$1,500
|
$1,500
|
In order to make the Steering Committee more accessible to smaller companies, the minimum cash contribution to be a Gold Sponsor (on the Steering Committee) is based upon a sliding scale (see Table 3) however the ‘Total Cash and In-Kind Contribution’ of $20,000 (Table 2) remains the same for all Gold Sponsors.
|
FTE No. of Staff
|
Minimum Cash Contributions
Gold Sponsor |
|---|---|
|
1–25
|
$1,500
|
|
26–50
|
$2,500
|
|
51–100
|
$5,000
|
|
101+
|
$10,000
|
Cash Contributions
- Cash contributions pay for the remainder of the current calendar year 1st Jan to 31st of December.
- Sponsors who join late in a calendar year may have their sponsorship contribution reduced at the discretion of the Steering Committee.
- Cash contributions are not refundable.
In-kind Contributions
In-kind contributions can come in several forms including:
- the professional services of the members employees, contractors and consultants;
- training and development services; and
- the provision of administrative and support facilities including laboratory and office access and access to technical and other equipment.
In-kind contributions are expected to be made in good faith for the purposes of furthering the Mission, Goals and Objectives of ESA.
In-kind contributions are valued at approximately market rates (excluding overheads) subject to the discretion of the Steering Committee.