ESA in the news... "Work together for a bigger slice of pie"
Embedded Systems Australia has made it to the mainstream news.
In an article published on Tuesday 8/9/9 NICTA's Chief Technology Officer of Embedded Systems, and ESA's Chair, Chris Nicol chose to focus on the cluster and its potential to benefit Australia.
The article appeared in The Sydney Morning Herald, The Age, WA Today and The Brisbane Times.
To read the article try one of these links:
Sydney Morning Herald
http://www.smh.com.au/technology/biz-tech/work-together-for-a-bigger-sli...
The Age
http://www.theage.com.au/technology/biz-tech/work-together-for-a-bigger-...
Brisbane Times
http://www.brisbanetimes.com.au/technology/biz-tech/work-together-for-a-...
"Collaboration is a path to profit, writes Chris Nicol.
RUNNING a small business in the information and communications technology space in Australia can be incredibly rewarding but it can be frustrating, too. Research and development dollars are hard to come by and lucrative export opportunities are few and far between for small players..."
"Concerned that high-tech SMEs were missing out on commercial opportunities, a group of peak research and industry organisations got together back in 2007 to form a ''cluster'' called Embedded Systems Australia.
Two years later, success stories are starting to emerge. Last month at Melbourne's Retail Expo, for instance, an ESA project called Oasis successfully demonstrated a platform for point-of-sale marketing..."
